Life's Warmer Tones

A campaign to inspire a new generation to fall in love with film.

A campaign to inspire a new generation to fall in love with film.

Project Details

Shot on Super 8, the commercial is about the joys of simple living. Life's Warmer Tones celebrates the distinct aesthetic of Kodak film and the serendipitous moments that are captured with it. I want young people to associate film with a sanctuary away from their intangibly digital lives.

Client

Category

Year

Kodak

Passion Project

2021

Problem

If film sales do not increase the cost will rise and the industry will not survive.

If film sales do not increase the cost will rise and the industry will not survive.

Insight

Appeal to the desire for authenticity in a digital world consumed by misrepresentation.

Appeal to the desire for authenticity in a digital world consumed by misrepresentation.

Solution

Create an intimate short film using traditional means to tell a modern story.

Create an intimate short film using traditional means to tell a modern story.

Imperfections create serendipitous images that feel alive and have soul. Analogue and natural sounds bring the visceral qualities of film to life. It’s a nostalgic combination reminding us of the simpler times of a bygone era.

Problem

If film sales do not increase the cost will rise and the industry will not survive.

Insight

Appeal To the desire for authenticity in a digital world consumed by misrepresentation.

Solution

Create an intimate short film using traditional means to tell a modern story.

Imperfections create serendipitous images that feel alive and have soul. Analogue and natural sounds bring the visceral qualities of film to life. It’s a nostalgic combination reminding us of the simpler times of a bygone era.

Imperfections create serendipitous images that feel alive and have soul. Analogue and natural sounds bring the visceral qualities of film to life. It’s a nostalgic combination reminding us of the simpler times of a bygone era.

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