Project Details
For every product you buy, Nursem gives a month’s worth of free hand cream to a nurse or midwife. I wanted to reflect this sentiment with a gifting proposal that keeps on giving. I chose to wrap Nursem's core gifting offer in Furoshiki, the sustainable Japanese cloth wrap. Once the ready-wrapped gift has been opened the cloth can be regifted starting a cycle of giving. As a Christmas stocking filler special, I also designed collectible crackers for each of the Nursem minis.
Client
Category
Year
Nursem
Creative Campaign
2022