Nursem Christmas

Nursem Christmas

Creating a gifting proposal that reflects Nursem's core mission

Creating a gifting proposal that reflects Nursem's core mission

Project Details

For every product you buy, Nursem gives a month’s worth of free hand cream to a nurse or midwife. I wanted to reflect this sentiment with a gifting proposal that keeps on giving. I chose to wrap Nursem's core gifting offer in Furoshiki, the sustainable Japanese cloth wrap. Once the ready-wrapped gift has been opened the cloth can be regifted starting a cycle of giving. As a Christmas stocking filler special,
I also designed collectible crackers for each of the Nursem minis.

Client

Category

Year

Nursem

Creative Campaign

2022

Furoshiki is a traditional Japanese cloth which provides a sustainable alternative to wrapping paper. The wraps can be reused time and time again creating a circle of giving.

Furoshiki is a traditional Japanese cloth which provides a sustainable alternative to wrapping paper. The wraps can be reused time and time again creating a circle of giving.

Furoshiki is a traditional Japanese cloth which provides a sustainable alternative to wrapping paper. The wraps can be reused time and time again creating a circle of giving.